Delivery apps can take up to 30% of every order. Your own ordering system lets customers order directly, so you keep the full amount. Here are the top 10 systems restaurants use around the world.
Blog
Aggregators take 20% to 30% of every order you cook. Learn how a commission free ordering system lets your restaurant take orders on WhatsApp and your own website, keep 100% of the order value, and own every customer.
Menu strategy
Owners add dishes to grow the order value. It usually does the opposite.
Menu strategy
Most restaurants think of the menu as something that happens after a customer has chosen them. They sit down, you hand it over, they read it.
Menu strategy
Ask the internet how often a restaurant should update its menu and you get a remarkably consistent answer.
Operations
Every restaurant treats "sorry, that's finished" as a small operational embarrassment. Something you apologize for, offer an alternative, and move past.
Menu strategy
Around one third of diners order the very first item they see in a category.
Menu strategy
Late night is now the fastest growing daypart in the restaurant industry, and it is not close.
WhatsApp ordering
Most operators know this number. It gets quoted in every WhatsApp group in the industry. What gets discussed far less is the second cost, the one that never appears on the invoice.
Restaurant technology
Dine in has a menu and a server. Delivery has a dashboard and analytics. Takeaway has a person standing at a counter being served by whoever is nearest.
Operations
Most of your revenue arrives in two or three hours, which means most people meet your kitchen at its worst. And you have never tasted that version.
Operations
The phone rings at 8:40pm asking whether to refund a customer. What breaks while you are away is a map of everything that was never written down.
WhatsApp ordering
You built a structured ordering flow. The customer thinks they are talking to a restaurant. They are not wrong, because it is a chat. Here is how to design for that.
WhatsApp ordering
One rule decides what you can send, when, and what it costs. Most restaurants learn it from their first invoice. Here it is in plain English, including what changes on 1 October.
WhatsApp ordering
The office group picks lunch in a WhatsApp thread, then somebody exits to place the order from memory. Everything lost in that gap was your revenue.
Operations
The customer chose the food, filled the cart and tapped pay. Then you asked them to leave your screen and prove they exist. Here is what that step costs.
Restaurant technology
Every restaurant tech demo is the happy path. Nobody demos the night no rider gets allocated. That is the moment the relationship is decided, and it is where software is weakest.
Operations
Owners avoid direct ordering because a failed delivery becomes their fault. The research says customers already blame the restaurant. You carry the blame without the control.
Aggregators
Aggregator money arrives in 7 to 14 days, minus a third, in a lump you cannot reconcile. The vegetable vendor wanted cash on Monday morning.